I'm in a basement in a giant building in Southampton Row called the Bloomsbury Ballroom, and it's very dark and very hot and it's an Intel gig.
The guys are talking about how Intel thinks we're moving from a device centric to a user centric model - the guy is talking about application straining and I'm straining to understand what application straining is.
Intel believes that with faster clock cycles the ability to access data quicker will "enhance the business, moving forward".
Intel is trying to understand how to move from the device centric to the ego centric. Customers are embracing Intel technology - watch out for those sharp edges on a CPU.
The Intel guy reckons that its latest CPUs vastly improve the return on investment.
Customers are looking at locally streamed apps and other stuff that need a better explanation. If the CPU is good enough, it doesn't matter what you put on top of it.
This guy with his back to me in the Bloomsbury Ballroom is one Paul Hales - we thinq.
Martin Atherton, from Freeform Dynamics Limited, is about to give us a 10 minute framer. He said a combination of Vista and the economic recession meant corporations put their buys on hold. There's a lot of noise about virtualisation and the fat client isn't going to go away.
We were showed a video with two tombstones on it, with Thus Spake Zarathustra as background music, a la 2001: A Space Odyssey. One tombstone was a Microsoft one, the other an Intel one.
Nina Sundberg, director of Windows client computing at Microsoft UK said that there's heavy pressure on the IT industry to be carbon neutral. Microsoft is locating a data centre next to a dam. If people's computers are down, people can't think, she said. If computers don't run, people go home. She said computing power now resides in the home. So if the home computer goes down, do people go to work outside the home? She didn't say. Windows 7 is cost saving, she said. Windows 7 delivers cost benefits, she said.
The Intel-Microsoft relationship involves engineering collaboration. Microsoft has worked with Intel Turbo Boost. Windows 7 is going phenomenally well. The Isle of Man government took part in its early adopter programme. So has the South East Coast Ambulance Service. Microsoft was comparatively humble compared to past releases. BAA has cut a third of its IT costs, said Sundberg. She tells her customers and family to give Windows 7 a try. Then there's BMW.
People were worried about Vista because of application portfolios - Microsoft has rationalised this with Windows 7.
XP is almost a decade old and so automatic support for XP will die. It's time to have a look at Windows 7.