As fans can testify, one annoyance can be missing an absolute classic - that afterwards goes down as, say, one of the greatest comebacks ever.
Now a startup called RUWT?!, which is short for ‘are you watching this’, is using software that is able to detect when an exciting game is occurring before alerting site users to tune in.
The software works by processing a stream of information that includes score changes, injuries and schedule change, as well as adding in factors such as the scores, the time remaining, the rivalry between the teams and opinions of other site users to determine which games are of interest to a specific user.
The site then alerts relevant users, dependent on their preferences, with information about where to watch the match.
“It’s been an interesting experience to try to quantify with math this thing that’s so passionate for me, says Mark Philip, speaking to MIT’s Technology Review.
The site, which covers a wide range of sports such as football, baseball and basketball, will not only be able to alert users when their favourite team is winning, but also when other nail biting games are occurring.
TechEye believes that this could in fact be of interest to the online betting market as it means that it could draw more potential punters in to an enthralling match that appeals specifically to them, which could make a flutter all the more likely.
"As a fan and researcher, I can see where there's potential for this," said John Fortunato, a professor of communication and media management at Fordham University who studies sports media.
Fortunato believes that it is the promotion of games that users would otherwise be unlikely to view that cold have the greatest effect.
For example, while West Ham against Wolves may not be much of a glamour tie, a comeback from 3-0 down -tied at 3-3 - may persuade those with no vested interest to tune in.
"If I'm out in the yard and I get a text that the game's tied with 10 minutes to go, then, yeah, I could see myself stopping what I'm doing and going in to watch for half an hour," he says.