Google doesn't like to make a half-arsed effort at anything, and this year's Gay Pride parade in San Francisco was no exception, with the firm putting on a huge float, accompanied by hundreds of Googlers waving rainbow flags and Google coloured balloons.
Even Google's Android robot got a Queer Eye For the Straight Guy style makeover, appearing on t-shirts proudly waving the gay flag.
For a software firm... we must admit, there was rather a lot of hardware on display!
Oh yeah, and Cisco also took a bit of pride in parading down the rainbow coloured streets of San Fran today... but didn't quite manage to match Google's offerings. Still, good effort by these two top tech firms!