After spectacularly stuffing up its SimCity, games software maker has managed to score another own goal by writing an illiterate version of the much loved Scrabble game.
In true EA style, it thought it would be rather a good idea to write an improved Scrabble App. What it managed was to get thousands of complaints about changes made to a popular mobile Scrabble app.
It first wiped player histories, changed the Chambers dictionary with the Collins version, and the board no longer refreshes itself after a turn.
New features included the ability to play the game in six languages, customise the board, and pay for an ad-free version.
The app's official page on Facebook has more than 3.6m "likes" but most of these were amassed before the update and almost all of the recent comments are from players asking for the old version to be returned.
A Facebook group set up by players called "please bring back the Scrabble we love" has more than 2,000 members.
Helen Hawkins, from Kent was furious that she had been playing for four years and had 5,000 games on her statistics. She was proud of the fact that she had won 71 percent and it had all gone.
Mattel said that as part of the move to EA Mobile, it was unable to carry over ongoing games and statistics, the timer mode and the manual match-making function. The new version will have the same robust statistics.