Android developers earn more dough - Wikimedia

With the amount of Android-based devices set to take the world by the short and curlies, programmers competent in the open source platform are likely to see their CVs turn to gold. 

According to an IT recruitment consultancy, vacancies for Android developers have shot up by 424 percent  in just a year. It suggests that those who have been keeping their eggs in different baskets may do well to consider Android. After all, with the amount of tablets that will be to-market, along with the entry-level smartphones that will sweep the planet, the Android OS is going to win the numbers game if nothing else but by default. 

Demand for iOS developers did raise, too, by a reasonable 263 percent. As it stands, jobs related particularly to the iPhone sit on top with 1,239 between November 2010 and January 2011, while Android jobs were at 1,047 for the same period.

As Android aims to be the golden standard for mobile OS' we expect the figure will continue to swell. Android will not quite edge iOS out of the market as Apple makes solid products that will be seen as desirable, backed by an immensely powerful marketing machine. But for maximum reach, businesses and developers must look to building on Android.

Not to mention developers with Android experience are, on average, paid better. According to figures cited by IT Jobs Watch, developers with Android experience have an average salary of £45,000. iPhone devs can expect £42,500.

IT Recruitment manager at IntaPeople, Rob Samuels, tells TechEye: "Although more Android devices are being used than ever before, it must be said that businesses are by no means guaranteed a financial return by creating their own applications. Greater demand will almost certainly lead to greater competition, which means that developers will be under pressure to create applications that really stand out from the crowd.

"The business model that is adopted by the company is important too. Businesses cannot expect new apps to realise high download numbers if they are charging a fee from the outset. Instead they could look to run a free version to generate interest early on, before later introducing a more advanced paid-for version. Alternatively, the app could remain free and be treated as a great feature that complements the company's existing range of services.

"Of course, there is no sure-fire way of creating a successful Android app. However, given that Android is fast catching up with the iPhone in popularity, it is an opportunity that businesses cannot afford to overlook in the coming 12 months."