Adobe announced at the Mobile World Congress that a number of leading publishers such as Condé Nast, Dennis Publishing, Martha Stewart Living Omnimedia and National Geographic will be using a new Content Viewer designed for use with a range of forthcoming Android tabs.
According to Adobe the Content Viewer will provide intuitive navigation for users, with HTML5 support and “rich visualisations and highly interactive overlays”.
With no love lost between Adobe and Apple it is hoped that teaming up with Android will offer an alternative to the iPad, which has made significant inroads into the world of print, particularly with the recent release of the Murdoch-backed newspaper The Daily.
“In addition to the iPad, readers expect to see their favorite magazines and newspapers on Android devices,” said David Wadhwani, senior vice president, Creative and Interactive Solutions Business Unit, Adobe.
“Thanks to Adobe’s digital publishing innovation our publishing partners can create compelling and engaging editions for the Android platform, where millions of potential readers and subscribers will help drive the rapid expansion of digital titles.”
“The explosive growth of Android devices will be key to publishers building profitable and sustainable businesses.”
Adobe will provide major publications, such as National Geographic, WIRED and The New Yorker with a simple way for consumers to access digital magazines through upcoming Android-supporting devices such as Motorola’s XOOM.
“We believe that consumers are looking for high performance tablets with clear beautiful displays for enjoying content and media,” said Christy Wyatt, corporate vice president, Software and Services Product Management, Motorola Mobility.
“With its high performance dual-core processor, and 10.1 inch H display, Motorola XOOM will deliver the perfect reading experience. Motorola and Adobe have a long history of collaboration, and the results of this will enable a stunning digital content experience for mobile devices.”