Updates to this story
Facebook is to introduce a permanent HTTPS secure protocol for Facebook a day after the profile of its CEO, Mark Zuckerberg, was hacked.
To celebrate Data Privacy Day on Friday Facebook is rolling out the new feature. A bit rich for Zuckerberg's gang.
It will take a few weeks to deliver the feature, but once it's in place users can opt into a permanently-enabled secure protocol through their Account Security page in Account Settings. Facebook will then be loaded through HTTP Secure.
It's likely Facebook has been working on this feature for some time, but the timing after Zuckerberg's account hack is a little coincidental. The revelation came when a post saying “Let the hacking begin” was posted on his profile and quickly pulled, but a number of websites have since reposted a screen capture of it. It's not certain if HTTPS will solve the spate of account hacks and malware shared on Facebook, but it can't hurt.
Facebook is also to begin advertising people's likes, comments, and location check-ins to people's friends in a move to expand its revenue base, according to the Wall Street Journal.Hooray for Privacy Friday!
Companies will be able to buy people's messages and promote them as sponsored messages on their friend's profiles, effectively artificially boosting this form of word-of-mouth advertising.
One thing that may concern users is that there will be notifications that a message has been sponsored and users will not be able to opt out of it. The messages will be clearly labelled and won't display for non-friends, but some may still feel it's an invasion of privacy to sell their messages as advertisements.