Tech industry big hitters Elon Musk, Mark Zuckerberg, and Ashton Kutcher have decided that they are short on the intelligence that nature gave them and want to buy a bit more.
The three wrote a cheque for $40 million to invest in an outfit called Vicarious.
This is the second major cash injection in two years for the AI company, which is building software that mirrors the computational capabilities of the human brain. Well not ours, of course, otherwise it would not work until at least 11AM without a major coffee or candy crush.
Vicarious intends to replicate the part of the brain that sees, controls the body, understands language, and does the adding up. It wants to translate the actions of the neocortex to create a computer that thinks, but does not need to waste any time eating or sleeping, having sex, going through puberty, watching reality TV, or writing to the Daily Mail.
Musk, Zuckerberg, and Kutcher could not be reached for comment; none are listed yet on the company's website as investors and the source of the story is the Wall Street Journal.
Vicarious is rather secretive and has already created software that interprets photos and videos as any human would, or so it is said.
A Facebook spokesman told the Journal that Zuckerberg's Vicarious investment was made on a personal level, and will not affect the social network's plans for development.
Earlier this year, Google stepped into the ring when it wrote a cheque for $400 million to buy DeepMind which is a "cutting edge artificial intelligence company" with commercial applications in simulations, e-commerce, and games.