It is like waking up after a night of partying to discover that the cute blonde with a winning personality you thought you had copped off with at the office Christmas party turned out to be the chunky woman from accounts with a moustache and a personal hygiene problem.
Two weeks before the same hysteria that swept the US over the iPad hits blighty, reviewers in the US are wondering what the hell they were thinking about.
Fairly typical was this one from Techland where the reviewer said that he was unlikely to ever use the thing again.
In fact, since Peter Ha took the wrapping off the beast he has hardly ever used it.
"I spent over $800 on it and it has been sitting on my couch untouched for days. I don't have the luxury of spending that much money without thinking twice about it," he moaned.
He said he still thought the iPad was a great device, but the apps just aren't doing much for him. And he could not be bothered sticking in his wireless network password every 20-30 minutes.
It seems Ha, like many iPad owners, are just waking up to the fact of something that we have been saying for ages. This is basically that tablet devices don't have a place and anything that says they do is just marketing.
The fact that the iPad can't see Flash, its apps are junk, and you need arms like the Incredible Hulk to read anything longer than a page, does not enter into it. The fact is no one really wants a keyboardless netbook which is crippled by an AT&T service which is as horrendous as it is on the iPhone.
After a while, using an iPhone operating system on a tablet with no file management system or ability to multi-task is just driving everyone nuts.
What is sad is that as the fad wears off and Jobs' Mob's gizmo is consigned to the rubbish bin with the hula hoop, it will make money again in all the countries that have not seen it. Then, Jobs will start another wave of interest with the next generation version. People will believe that the reason that they are dissatisfied with the first generation gizmo is because the second generation one has all their needs.
Hopefully by the time the third generation comes along even these guys will realise that the iPad is technology that no one needs.