Eurostar - yeah really but not the train company - has decided that there are huge amounts of money to be made by patronising women.
The tablet outfit has consulted its best clichés about "what women want" and what appears to be its marketing text book "men are from Mars and women are from venus" and come up with "the first tablet specifically for ladies."
The ePad Femme is eight-inches because everyone knows a man thinks four inches is seven, and the machine is pre-loaded with apps concerning yoga, grocery shopping, and cooking. Apparently that is the sort of thing that women of today are interested in. Sod leading in business, being a superwoman, becoming the head of ICI, women are only interested in groceries and cooking.
The tablet has received a marketing push in February as "the perfect Valentine's Day gift," noted one site. Of course if this is a sign of your undying love we would have thought that your romance was one way and doomed. Still there is bound to be some woman who wants to replicate the life of their grandparents and shack up with a misogynistic pig who sees them as a baby machine and cooking appliance, just like their mums.
The tablet uses Android 4.0 Ice Cream Sandwich with a light pink screen saver, because black and blue is for boys along with snails and puppy dog's tails.
So far the only statement about the atrocity has come from associate vice president of marketing Mani Nair who spoke to the Jerusalem Post.
Without actually understanding that he is taking western society back to the dark ages he said that his tablet "makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications and it is a quick reference".
There are also suggestions about how to cope with the vapours or how to stoically handle the fact your husband is bonking the maid.
The tablet has a 1.5GHz processor, 16GB of internal storage, and an SD card slot, although since a woman is not grown up enough to choose her own screen saver we doubt that anyone will know what any of this means.
It is just as well that it has a clothing size converter app because she will not have to ask her husband to find that on the clothing store.
Nair insists that the intent of the ePad Femme tablet was not sexist. After all you have gaming tablets which are geared to a specific interest don't you? Last we checked gaming tablets were focused on a particular area of interest and not a male stereotype of an "ideal woman" taken from a 1950s home-maker magazine.
The ePad Femme costs only $190, far less than the iPad and about the same as a Nexus 7 and so far has sold about 7,000 units which does not make it a great seller. We can't say we are surprised.