Stoke-on-Trent council thinks that it is a jolly good use of community charge payers' cash to bother lardie people with "motivational texts" to suggest they move about a bit more.
According to Computerworld , the council is spending £10,000 to text the overweight.
Over 100,000 people in the region are overweight or obese, the council said, and the texts are for those who are aged at least 18, have a body mass index (BMI) of 25 or over,
Apparently the people have proactively signed up to receive the motivational messages and will be sent daily texts, a weekly questionnaire and a follow-up questionnaire. A sample of 500 recipients will also have a telephone interview. All this, plus the licence for the NHS-owned Simple Telehealth text service is equal to £10,000.
The council said it is a tried and tested approach used by private sector organisations like Slimming World, and that this 'early intervention' initiative is cheaper than 'cure'.
"Our public health team are using the texting technique as just one part of a comprehensive set of public health activities to help and support people in changing their lifestyles," said Adrian Knapper, Cabinet Member for health, wellbeing and culture at the council.
Knapper said that £10,000 was sod all when you consider it costs that to perform just one intervention operation to help people manage their weight.
Still not sure that if anyone will listen to a text from the council not to eat a cheeseburger would stop anyone. Hell if my council texted me and told me not to eat a sticky bun I would eat two.