Apple messiah Steve Jobs did not want to use the carriers and instead wanted his own network that would use unlicensed spectrum rather than rely on them
Wi-fi doyen John Stanton said that Jobs wanted to create his own network with the unlicensed spectrum that Wi-Fi uses.
According to IT World, Stanton, currently chairman at venture capital firm Trilogy Partners, said he spent a fair amount of time with Jobs between 2005 and 2007.
They both wanted to work out how you could create a carrier using the wi-fii spectrum.
Around 2007, Jobs gave up on the idea. But he managed to have a major impact on wireless operators, Stanton said.
Jobs was responsible for a power shift in the relationship between carriers and the manufacturers. Companies like Apple and Google, which develops Android, sell a variety of software and services that capture revenue screams that might have otherwise gone to the operators.
Stanton warned that unless operators took some chances with new phones and services rather than invest too heavily in established offerings, they would be toast.
Sprint was silly for making a $15.5 billion four-year deal with Apple to sell the iPhone. When Stanton was head of Voicestream, the operator that became T-Mobile, his company invested in Danger, the company that invented the Sidekick and whose developers went on to build Android. It also had a small investment in Research In Motion (RIM).
The Sidekick had a very dedicated following, which is something the carriers need to replicate rather than just chasing Apple, he said.