The Lumia 1020 launched for $299 which was a little on the pricey side.
Now the Microsoft Store across the pond is selling the 41-megapixel Windows Phone 8 handset for $199 on a two-year contract.
The price is being matched by the AT&T network, but Microsoft is chucking in the camera grip accessory for everyone who picks up the device.
According to TechRadar, the Lumia 1020 has not been selling that well and it is possible that Nokia might have come to the conclusion that the price was too high on its own. However it is also possible that Microsoft is calling the shots and wants to see things a little cheaper.
While the phone has been available in the US since July, it has not generally been available in the UK yet, and it is not clear what its price will be when it arrives.
So far the only place you can pick one up is through the Expansys site for £599.
There is an outside chance that the drop in price of a flagship product is nothing to do with Microsoft's buy out deal. But $100 is about what the Windows tax would be on the hardware.