Just six weeks after it launched, Microsoft has decided to pull its 'Kin phone from the market.
The 'Kin was just an ordinary phone with pretensions of being a mobile social notworking tool.
While it was not bad the 'kin suffered from several fatal flaws. Its biggest problem was that it was not a smartphone, even if it was marketed as such, and it was being compared to Apple's iPhone and Google's Android, which was out of its league.
Verizon priced Kin's monthly service like a smartphone, and even if Redmond dropped the price, punters would be saddled with a high connection contract.
Rumour has it that Redmond only managed to sell 500 'kins and even if this is only half true, Microsoft has made no secret that sales were too low.
Another reason for the failure was that the advertising of the product was terrible and showed the difference between Microsoft and Apple's consumer marketing.
Microsoft will still support the phone for a while but it is unlikely to get much needed software updates.
Microsoft's official statement on the matter said that it wants to focus on the Windows Phone 7 launch and we will not ship Kin in Europe this autumn as planned.
The 'Kin team with the Windows Phone 7 team, incorporating valuable ideas and technologies from 'Kin into future Windows Phone releases, Redmond said.
Verizon said the phone is still an important part of our portfolio.