LG has launched its first Android-based handset, the snappily titled LG InTouch Max GW620.

LG also has a mission with this phone: it aims to bring ‘apps to the masses’, with over 20,000 applications available via the Android Market. Which will no doubt completely fail to frighten a certain fruit-based gadget maker that, according to industry analyst Gartner, owns 99.4 per cent of the mobile app market.

LG's Mission phone

But the LG InTouch Max GW620 does have a full QWERTY hardware keypad, which might make it look a little antiquated when compared to the sleek touchscreens of recent releases Google Nexus One and the Sony Ericsson Xperia X10. But the LG does have a three-inch touchscreen as well.

The handset has also got a five-megapixel camera and has something called Auto Face-tagging. This means that once you have taken a picture of your friend the handset’ll recognise them and you’ll be able to text or access a social network site of theirs by poking their face. Strange but true.

Overall it’s not a bad looking phone with curved edges and a silver and grey finish. Plus it is available on T-Mobile for free, on a two year contract with unlimited data at £20 a month, which is great if you like it enough to have it for two years.