It has been assumed that the kids of today are obsessed with ebooks, but it turns out that they still like paper.
According to a survey conducted by Voxburner, more than 62 percent of 16 to 24-year-olds prefer print books to ebooks.
Printed books were more popular than movies, newspapers and magazines, CDs and video games. In fact only a third of the age group liked video games.
Luke Mitchell of agency Voxburner, which researched questions about buying and using content with 1,420 young adults said that that the results were surprising because everyone thinks that 16-24s are attached to their smartphones and digital devices.
The reason that 16 to 24-year-olds prefer physical books is that they are seen as value for money. On questions of ebook pricing, 28 percent think that ebooks should be half their current price, while just eight percent say that ebook pricing is right.
The top-rated reasons for preferring physical to digital products were: "I like to hold the product, "I am not restricted to a particular device", "I can easily share it", "I like the packaging" and "I can sell it when used".
Others liked books because they wanted to collect them, or they liked the smell or wanted full bookshelves.
"Books are status symbols, you can't really see what someone has read on their Kindle," Mitchell said.