Chatting to Pocket-lint, Niels Munksgaard, director of Portfolio, Product Marketing & Sales at Nokia Entertainment Global said that the kids of today are pretty much fed up with iPhones because everyone has one.
Many are not happy with the complexity of Android and the lack of security and so Nokia sees that youth want to be on the cutting edge and try something new. These bleeding edge hipsters are apprently turning to the Windows phone platform. No, really.
We have to admit that we think that if Nokia is going to try to market Windows as being cutting edge cool it's going to have its work cut out. If he pulls it off he could make a fortune being hired by government tax inspectors to improve their image.
Munksgaard said that although the marketplace is extremely crowded, it's a "sea of sameness,". "When you walk up to a retail shelf at Phones4U and see the number of black mono-blocks sitting on the shelf, it is very confusing," he added.
Thinking different, Munksgaard thinks, includes offering services like Nokia Mix Radio, which gives users music out-of-the-box without having to sign up to anything or pay fees each month.
There is also talk of letting other Windows Phone 7 users have access to Nokia's new music service, or perhaps a desktop offering.