Updates to this story
HTC has put an end to rumours and confirmed that it will be changing the screens on some of it's phones to Super LCD display (SLCD) technology.
The company said it will replace the traditional AMOLED screens on handsets, including the
HTC Desire and global Nexus One, later this summer. However it hasn't mentioned any changes to its similar Droid Incredible 3.7 inch screen phone.
According to the company the new technology "offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency." It is the latest generation of LCD technology and is said to also offer around five times better power management as well as better viewing angles.
According to HTC, these improvements, plus the fact that the company is experiencing high-demand for many its phones, specifically with 3.7 inch displays, has led to this new replacement.
It said the new SLCD display technology would allow it to ramp up production quickly to meet the high-demand.
HTC's move to Sony's Super LCD is down to the fact that Samsung has been unable to supply the company with AMOLED screens, and has this has also been blamed as the cause for shortages for the Droid Incredible.
Samsung itself however as already begun integrating Super AMOLED screens into its Samsung Galaxy S series.
*To clarify: Straight from HTC, here is the official statement:
"HTC Corporation introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency."