Troubled mobile outfit Blackberry said that it will allow rival mobile device management players to manage its BlackBerry 10 devices on the internal networks of their clients.
Waterloo, Ontario-based BlackBerry said VMware subsidiary AirWatch, Citrix Systems and IBM would be the first companies to manage its new line of smartphones on their own mobile device management systems.
The move is an acknowledgement that Blackberry's large corporate clients are using or are switching to rival MDM players to manage devices on their internal corporate networks.
By allowing these companies to manage BlackBerry 10 devices ensures that their customers still give employees the freedom to choose BlackBerry's new devices as their smartphones.
New Chief Executive John Chen, BlackBerry is trying to turn Blackberry into a more services-oriented company, with an emphasis on MDM.
John Sims, who heads BlackBerry's enterprise division, said the move will not hurt the company's own MDM business.
Sims said that Blackberry has been organized into four divisions, and each of the divisions needs to be successful in its own right.
"Today's announcement is an example of how the devices business needs to pursue its success as an entity by opening the BlackBerry 10 platform to other MDM players. We believe MDM as a capability is just table stakes these days, and really, the market has moved beyond that into how do you manage applications, manage data in transit on devices," he said.