Apple has been attempting to create a marketing hysteria based on its iPhone 5 by pretending that its pre-orders are sold out. A familiar tale, then...
Cupertino needs to have long lines of people queuing outside shops to buy the phone to create the illusion of interest in the lack-lustre product.
The iPhone 5 was greeted with a large yawn from the normally faithful tech press which sees it as behind Samsung and other smartphones.
The whole pre-orders sell out is just bizarre. As the Sydney Morning Herald points out, Apple gets two stories out of the supply fiasco - 'pre-orders sellout' and 'queues around the block on launch day'.
Aussie journalist Matthew Powell said Apple CEO Tim Cook was one of the smartest operations guys in the business so "would have known exactly how many units were required and where they needed to be allocated".
In other words, it is all a game. To make matters worse Apple has a nack of making sure that its pre-order system is slower than the queue.
Powell said he would never pre-order again after he ordered an iPad 2 that was supposed to be delivered on launch day but took three weeks to arrive.
Apple actually wants to sell 6 million or more units globally by the end of its first weekend and 58 million by the end of the year.
Not only does the phone do less than its rivals, most of the functions which the iPhone 5 actually has are not available outside the US. So one would have to be a pretty daft Brit to actually queue for a phone which does half of what it says on the tin.
Iain McDonald, founder of digital marketing agency Amnesia, said that it's all part of the spectacle that Apple loves to create around its products.
It was an old marketing trick first used by nightclub owners who make people queue up outside even though the club inside is half empty.
He said that Apple's queues outside at launch has has become part of the company's brand. If there were no lines, that could be considered a failure to launch and may have a huge impact on subsequent sales.
When mass mesmerism is running amok [as if it could be anything else], just like those who'd liked to dominate others' attention, those who have been chosen to be privileged, special, talented and royal, those who are thoroughly dominated by their Fame, Fortune & Immortality before unleashing their abandonment onto others, it too would like to have a peek at its prowess. Regardless of whether those Mothering Fathers at The Appletiser are into Advertising 101 and similar justifications, they are actually voyuers, voyuerism being the lighting on licentiousness. To see one self in the act after being tired of the acting. And just look at those screaming, high-fiving queuers. Bet they are into triple insurance for their old rope new acquisitions. Funny should the afflictions be myths. Entertainment 108, that which beyond 101. Peeping at the mechanism behind the motive which means any position which Kama has yet to Sutra.