The much hyped vapourware the iWatch has been leaked to a loud sounding yawn from the rest of the world.
Design details of the Apple iWatch have been revealed by an analyst, Brian Blair of Rosenblatt Securities, who claims to have got the information from within Apple's supply chain.
If the leak is true, then Apple really is out of ideas and it explains why the Fruity cargo cult was so keen to strike a patent deal with Google.
The analyst Blair also claims that the iWatch will go into production around July or August, which will set it up nicely for an October launch. It is unlikely to be ready for release at the same time as the iPhone 6.
Variant models of the iWatch will be released, most likely for men and women, and Blair forecasts Apple's production runs for the second half of 2014 will amount to between 18 and 21 million wearable devices. He previously estimated that the company would order between 15 and 20 million.
He did not say how many Apple seriously expects to sell. Watches were big news a couple of years ago when it was expected that Jobs' Mob would release them. Since then a number of different devices have come to market with limited success.
Already the tame Apple press is trying to drum up a bit of enthusiasm for the design, saying that the rounded image is much better than the square one being touted by rivals.