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Microsoft is following in Apple's footsteps and has decided to banish any naughty apps from its upcoming Windows Phone 7.
It has published its guidelines for developers looking to create programs for its forthcoming Windows Phone 7 platform. One underlying theme is a stringent focus on banning apps with violent and sexual themes.
In a PDF listing which content was not allowed, it said the following were not acceptable: "Sex / Nudity – Images that are sexually suggestive or provocative (eg sexually provocative touching, bondage, masturbation); provocative images that reveal nipples, genitals, buttocks, or pubic hair".
Other material on the ban list includes:"Content that a reasonable person would consider to be adult or borderline adult content (images, text, or audio)."
Violence is off the agenda too, there will be no: "Decapitation, impaling, blood splatter/blood spurting/blood pooling, or gore. Exploding body parts. Guns/weapons pointed toward user/audience. Strangulation/choking. People or creatures on fire. Cruelty to animals. Audio of humans or animals suffering. Involuntary or physically-resisted sexual interactions with violent or illicit overtones," are not allowed.
And our favourite? No showing the iPhone! “If an application depicts any mobile or wired telephone, handheld PDA or any other data and voice communicator, it must be either generic or a Windows Phone device."
With Apple cutting down on "naughty content" it seems the only place developers can go get their perv on is with Android.