40 percent of new US smartphone sales are Android -

Forty percent of new smartphones that are bought in the US are Android phones, according to the latest report by consumer research firm Nielson Company.

The report details the growth of the top three smartphone operating systems, Android, iOS and Blackberry, from June 2010 to November 2010, with Android growing the most and Blackberry falling the most.

In June Android started with 27.5 percent of the market, but by November this had grown to 40.8 percent. Apple's iOS platform, used on the iPhone, also grew from 20.9 percent to 26.9 percent in the same period.

Blackberry, on the other hand, saw a substantial drop from 35 percent to 19.2 percent, a trend that many believe is likely to continue as the once dominant RIM loses market share to more consumer friendly devices.

The largest increases for Android were seen between July and September, while the largest falls for Blackberry were between June and July and then August and September. Growth for iOS was largely stagnant between September and November.

Despite the clear success of Android, the iOS still has a slight lead of 2.8 percent in overall consumer market share, totalling 28.6 percent, while Blackberry has a 0.3 percent lead on second place, totalling 26.1 percent. If Android's growth continues at its current pace, however, its 25.8 percent market share is set to rise considerably and help it pass by its two competitors.

The smartphone market in general is booming, with over 45 percent of new purchases of phones in November being of the smart variety, up from 34 percent in June.

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