Microsoft's not-quite-Google-killer search page Bing has jumped on the UK Sports Relief bandwagon, promising to give 5 pence (about 27 Zimbabwein dollars) for every 10 qualifying searches, reports Girly Geekdom.
Unfortunately, Microsoft's effort only works if you're searching through Internet Explorer. Have a look through Firefox and you'll be damned for your pinny penching, miserly, charity-hating lack of spirit: "This is only available for Internet Explorer 6, 7 and 8 running on Windows XP (Service Pack 2 and later), Vista, or Windows 7. Download the latest version of Internet Explorer." Oh.
Sport's Relief is a big deal here in the UK, a big, worthwhile, boring deal - not quite so dull as Children in Need, but a little more dull than Red Nose Day.
The idea is that celebrities do sport related things to raise money for some charities. Funnily enough you rarely see football folk donate a week or so's wages.
It's not limited to celebrities, plebs like you and I are also encouraged to get out of our chairs, off our arses and do some much needed exercise, sponsored, for charity. Unless of course you are a dedicated gym-phobe and may entertain the idea of switching over to Bing for a couple of weeks.
rather than just breathlessly repeating what you read on some website, why don't you do your research Tamlin?
if you had even looked over at bing, you would have noticed that you also need to download and install the aptly named "giving counter" as well, which apparently tallies the number of qualifying searches and fires the results off to Microsoft (or their carefully selected third party agents), and provides a range of marketing info and usage metrics
perhaps you should be asking why Microsoft doesn't just tally unique sessions and searches on the server side, divide by ten and make a big deal about their largesse come sport relief day?