A bloke we identified as making software which can churn shedloads of spam books on the Kindle has got his mate on the blower.
We named Mike Carraway's product, Autopilot Kindle Cash, as being used by spammers to stick books onto Amazon.
We got an email from fellow marketeer Caleb Spilchen saying that the article falsely showed Autopilot Kindle Cash as a product that taught people how to spam.
"You also called it a "DVD box set", which it is not."
Above is a snap from Mike's site - so you can see why we might have thought that. We also might have thought that a nice hardback book came with it.
For a marketer who claims that his product is only used for legit marketing porpoises we were surprised that he seemed to make statements about his product through his friend's site
So we had a look at his site and we could see why.
On a post on an interent marketing site he tells us his story. Apparently in 2008, he started posting a few books on Kindle. It took about an hour to post a new book. "But DANG - it took me days to write them - and even more time to format them and get everything perfect."
Ok, we can see how it can be annoying when you spend a few days constructing a literary masterpiece. Then you've got to waste time spending an hour uploading the book to Kindle, which can be pain. Especially after turning out 100,000 words in three days.
Mike goes on to tell us that it hit him like "a piano from the eighth floor", why was he doing the work when he could get someone else to do it for him?
Now, he claims to average $4/month per Kindle book he has published so if he publishes 100 books and earn about $400/month, 500 books a month he will earn $2,000/month.
"You just rake in the CASH," he said.
Now he insists that he is not talking about illegal books here. He claims to be talking about books which people have lying around, which they want to be published but can't be bothered to.
However, to make the sort of income he is talking about, you are dealing with huge numbers.
Stephen King is a fairly prolific writer and has written about 80 books, but he has been at it since the 1960s. Perhaps the only writer who would fit into Mike's business model is Barbara Cartland who managed 723 books in her lifetime.
So if it is not the authors who can use Mike's software, whose content is he selling?
Our story said that the same methods used to mass publish Kindle book, like the sort Mike flogs, are exactly the sort of technique which is stuffing Amazon's book shelf with rubbish.
Mike said his machine had put up 80 Kindle titles so far, and even if he is kosher, we are sure there are loads of those who are on Warrior who are likely to shove any content they can up to make the sorts of targets that Mike boasts about.