Updates to this story
Yesterday we reported that Google was going to set up a rival social notworking site to worry and bother Facebook. Although neither Facebook or Google would confirm or deny the rumour, Facebook's ex CTO has said that it's "very real".
Adam D’Angelo, Facebook’s ex CTO and now founder of Q&A service Quora, has decided to lift the lid on the speculation, claiming that the social networking site is very much a reality.
Answering a question on his website, which asked "Is "Google Me" a fake rumour? Misleading evolutionary product update? Or is it really a new social network from Google?", Adam wrote: "Here is what I've pieced together from some reliable sources: This is not a rumour. This is a real project. There are a large number of people working on it. I am completely confident about this.
"They realised that Buzz wasn't enough and that they need to build out a full, first-class social network. They are modelling it off of Facebook. Unlike previous attempts (before Buzz at least), this is a high-priority project within Google.
"They had assumed that Facebook's growth would slow as it grew, and that Facebook wouldn't be able to have too much leverage over them, but then it just didn't stop, and now they are really scared."
And others have also waded into the debate, leaving comments on Adam's article.
Craig Kanalley, Traffic/Trends Editor at the Huffington Post, wrote: "It's certainly a rumour. I wouldn't call it a fake rumor until proven false. I don't think Kevin Rose would say this if there wasn't something going on. That said, who knows the details? Time will tell."
The original source, a Twitter post from Digg co-founder Kevin Rose, has since been removed, making us wonder if Google or Facebook had a few words.
Here's TechCrunch's take.
We contacted Facebook and Google again in light of this. Facebook's people have said they will get back to us.