Online search outfit Google's bid to purge low quality sites from the top of search results seems to have given some jolly good places a good kicking.
Last week Google updated its algorithm in a bit to sort the sheep from the goats and get rid of low-quality content factories from the top of search results.
It sounded like a good idea, as some sites make their way high up Google's list without having good information. But it looks like the idea has back fired a bit.
Software firm Sistrix noted that Associated Content and Mahalo, were downgraded, but Demand Media, a content factory that churns out hundreds of web pages and videos daily, and should have taken a knock was still there.
Cult of Mac also disappeared over night and lost nearly a third to one-half over the weekend.
Cult of Mac’s editor Leander Kahney has told Wired that it could mean the death of his site.
Kahney thinks that the site may have been downgraded because there are lots of sites that nick his stuff.
He has also been publishing “How-Tos,” which he hoped would provide a steady stream of traffic to augment the fluctuations of traffic patterns but it might have been flagged in Google.
Cult of Mac lost 96 percent of its Google spots.
The winners of the change include Time.com, Instructables, Sears, DailyMotion, LinkedIn, Facebook, MarthaStewart.com, the Library of Congress and Snopes which seem to have had a 15 per cent increase each.
Google refuses to talk about its new algorithm but said that generally it was well received. It added that it would continue to tinker.