For years the world has been wondering "why Justin Bieber" and how on earth anyone can be that successful on YouTube when most people want to punch them.
It turns out that Google has also been wondering and looked at how some of the big names in the music business were getting hits on YouTube when no one sane would admit that they liked them.
It appears that the Big Content has been using software to create an illusion that some artists are popular by boosting their hits on YouTube videos.
Google has carried out an audit of dodgy hits and cut a whopping 2 billion fake views from record company sites.
Universal Music Group was the worst offender having lost a billion of its seven billion views, and Sony, which lost 850 million views.
Artificially pumped were "names" like Rhianna, Beyonce and Justin Bieber.
Google said that it was not caused by a bug or a security breach and was part of a move to crack down on hackers and social media promotion sites that built up views and likes on YouTube, making them appear more popular and driving advertising revenue.
Users of sites like YouLikeHits and AddMeFast, popular among so-called black hat social optimisers, have been moaning that the purge has hit them hard.
They have been using "robots, spiders... and offline readers" to "[send] more request messages to the YouTube servers in a given period of time than a human can reasonably produce in the same period."
While the Biebers of this world appear to be smarting the real music genius which created "Gangnam Style" lost hardly anything. This just goes to prove, people will still listen to rubbish even if a robot spider is not encouraging them to do it.