Steve Jobs, Apple show arrogance over iPhone 4 reception problems -

Any chance a journalist can get to make a pun, they'll take it. Apple seems rotten to the core in Jobs' official statement on the iPhone 4's signal problems.

Instead of apologising for the reception problems, which have seen a huge number of complaints from Apple iPhone 4 customers, Steve Jobs has called it a "non issue."

The problem many are reporting is that when the iPhone is held by its metal sides in two opposite places, which act as antennas for the device, they lose reception. Apple's answer to its rushed device? Avoid holding the phone like that. 

Apple said in a statement yesterday: "Gripping any phone will result in some attenuation of its antenna performance, with certain places being worse than others depending on the placement of the antennas. This is a fact of life for every wireless phone."

We tried wrapping our paws around a variety of wireless phones and found that reception was fine.

"If you ever experience this on your iPhone 4, avoid gripping it in the lower left corner in a way that covers both sides of the black strip in the metal band, or simply use one of many available cases," the statement concludes.

Jobs replied to a few complaints sent to his e-mail . According to PC World, one MacRumors reader asked Jobs what is going to be done about the signal dropping issue, and the Apple CEO replied in his typical brief manner: "Non issue. Just avoid holding it in that way."

Research by rightmobilephone.co.uk also said that in a survey of more than 800 Apple iPhone 4 users, 93 percent  claimed to have already been affected by a loss of signal whilst using the handset to make calls. Of these 78 percent of owners called the fault ‘an insult’.

And they were none too pleased with Mr Job's email with 63 percent of respondents claiming they were particularly angered by his advice.