Sony's press office has decked out the garden with cherry blossom and gathered together its favourite steak knives in a bid to say it's sorry for cocking up something else.
Seppuku has not been formally introduced at Sony yet, but it is understood that the outfit feels the need for more managers to carve up their abdomens after another round of cock-ups.
This time Sony's honour has been tainted by complaints about its brand new PlayStation Vita handheld. The BBC said that when the PlayStation Vita went on sale in Japan at the weekend users found that they suffered from unresponsive touchscreens, crashes and freezes.
Sony should have been literally gutted after flogging over 300,000 devices over two days - only to find that it did not work properly.
The console has a gyroscope, accelerometer and electronic compass beneath its 5 inch (12.7cm) OLED touchscreen as well as front and rear mounted cameras.
According to the PlayStation site the customer support line is packed with people complaining. The PlayStation site has a list of questions and answers to tackle problems including the console refusing to start up, and when it is impossible to turn it off and turn it on again.
Sony's last handheld effort, the PSP, had a tendency to brick itself sometimes too.
In addition, Sony has released a firmware update that users must install to get online.
Fortunately for the West, the PlayStation Vita will miss the festive shopping season in the US and Europe. Otherwise we would be moaning about it all of Boxing Day too.
A statement from the Sony Press Office might be:
Floating over the flowers
The Vita's buggered