Updates to this story
Apple is being forced to stand at the oche, corralled by increasing criticism of faults in its iPhone 4. So far it has blustered as a defence against the slings and arrows of outrageous fortune.
Earlier this week, Consumer Reports issued its stance on the problem of poor reception on the iPhone 4, contradicting Apple by saying that rather than being a "software non-issue", the phone has a hardware fault with its antenna.
That is forcing Apple to hold a press conference at its Cupertino HQ tomorrow, where it's expected to talk about the problem, or non-problem, depending on your take.
Apple doesn't care for journalists and has an internal policy where it carefully chooses the hacks and hackettes it wants to talk to. It has a long history of banning the journos it doesn't want to talk to from its events.
At an Apple event held in Soho a few years ago, a then Inquirer hack slipped into a press conference, only to be told by a spinner post event that the invitation "was a mistake".
Apple, of course, is jealous of its precious brand and the iPhone 4 continues to sell in vast quantities despite the problems with the machine.
It's unlikely to recall the iPhone 4 and some have suggested that to placate the unruly elements it might give away a case that would fix the reception problem. Mind you, if it does that, that would be a tacit admission that there is a hardware problem and it's nothing to do with software, as Apple has previously maintained.
Let them be consumed in the fiery pits of hell while the rest of us go about our business.
If it were me, I would count myself lucky that I didn't have to attend a fruityco 'press conference'. I would be spared the sight of watching so-called 'journalists' eagerly throw themselves into that meat grinder just for the chance to gaze lovingly at the face of St. Eve.
4+8 = 12, got it?
This whole non-event has been exaggerated out of proportion by the "legions of sour hatebois", who are writing about how the sky is falling for Apple solely to drum up visits to their Web sites.
There are facts being reported about this issue out there, but apparently it's more profitable for bloggers to ignore those facts and go with their gut rumor-mongering.
One of the most telling of these facts is that this reception "problem" is not being experienced by the vast majority of the iPhone 4 purchasers. In fact, most are reporting that they are getting better reception than they ever had with previous phones!
Since the iPhone 4 went on sale it has sold approximately 3 million phones in record time, yet there has not been a rush of returns (which purchasers can do free of charge for 30 days).
Further to Consumer Reports "testing" of the iPhone's reception, the magazine has rated the iPhone 4 as the best mobile phone available, even exceding the points that they gave to the iPhone 3GS a year ago.
Again, many bloggers are ignoring these facts and simply creating a tempest in a teapot. They should be know that intelligent people are aware of the facts about the iPhone 4, and the demand for this product is still currently outpacing Apple's ability to produce it.
When fanbois repeat dear leader's word as gospel and cover the sun with their hands one can only wonder.
But then again there is statistically enough suckers to keep buying their stuff so perhaps the model is good enough even if shareholders can't understand it's irrational exuberance in the light of pesky facts.
Meh, dear leader will BS everybody, the fanbois will go home satisfied and things will go back to "normal"; eventually.
Until Android takes over.