Oracle CEO boasts Sparc server superiority -

Oracle announced developments in its Sparc T3 servers, Solaris-based model of its Exalogic Elastic cloud system, the SuperCluster T3-2. This "cloud in a box" hardware-software cloud computing box is designed for "large-scale, mission-critical deployments." Oracle also announced that its Sparc server line would be completely revamped, and there will be a new version of Solaris. The two-part T3 server, one part Fujitsu-developed M5000 server, marks a three-pronged attempt at hardware and software machines.

These developments were somewhat overshadowed by CEO Larry Ellison's blatant swagger when he claimed that Sun's chips will do better under his watch and that the new Oracle technology will blow competitors out of the water.

Ellison started the talk out tame when he mentioned that Apple acted as the company's inspiration, mostly because Apple has single-handedly engineered both hardware and software successfully. "It's clear to me and clear in marketplace, that by engineering both the hardware and software together, the customer can have world record performance, the lowest TCO, best reliability and security," he said.

Based on a version of the Exalogic cloud launched at OpenWorld in September, the new model will be the first to use Oracle's own SparcT3 chips.

The loaded presentation hit upon major topics of contention including the HP rivalry and the IBM / HP effort to poach Sun's customers after it was bought by Oracle.

Ellison's focus was on Oracle's movement towards linking chips and systems to its databases and applications, which he thinks will revolutionise the way Sun's chips are usedsuccessfully, "Someone wrote a book called The Sun Also Rises," he said. "For all our competitors running their Sundown programs, this marks the end of that," he added.

Ellison then went on to describe Oracle's new Sparc-based servers and Solaris processors as a "supercluster" that would set new records "for any database running on any computer at any time," estimated to break 30 million transactions per minute. This is in direct competition with IBM's 10 million transactions per minute and HP's pitiful four million transactions per minute.

As if the numbers weren't enough to give HP an inferiority complex, Ellison went on to say: "We think the HP machines are vulnerable. We think they're slow," Mr. Ellison said. "We're going to go after them in the marketplace with better software, better hardware and better people, and we're going to win market share." Perhaps Ellison still holds some animosity from the Oracle/HP breakup of 2008 when Oracle dumped HP as a partner in its Exadata project for Sun hardware.

Talk about going for the jugular, Oracle.