NVDA is wheeling out its CEO Jen-Hsun Huang to kick-start the GTC Asia event, part of its GPU Technology Conference series, looking at and promoting - guess what? - GPUs.
All manner of boffins will be attending, including representatives from HP Labs, Harvard University, Shanghai Jiao Tong University, Swiss National Supercomputing Center, Tokyo Institute of Technology, Chinese Academy of Sciences, Institute of Process Engineering and more.
The whole idea of GTC Asia, Nvidia says, is a platform for developers, programmers and research scientists to share their findings on complex computational problems by using GPUs.
As you can imagine, with that many boffins in tow to speak, there will be a lot of talk about how GPUs can advance scientific research and other areas of academia.
There will also be an emerging companies summit, which Nvidia promises will show off start-ups using GPUs to push forward modern computing.
Potential CUDA boffins of the future are invited to indulge in a CUDA student workshop.
Nvidia is certain that the world needs its almighty GPUs if it's going to achieve that lofty goal of exascale computing.