However, this morning, the shy and retiring CEO of Microsoft, Steve "There's a Kind of Hush" Ballmer received word that Redmond is in the Guinness Book of Records and surprisingly not for his Beer Pong record.
Microsoft's Xbox 360 Kinect add-on has been named the fastest-selling consumer electronics device by Guinness World Records. It is a record to be proud of, particularly as it takes the crown from the iPhone and iPad.
The motion-sensing controller went on sale for $199 in November last year and since then 10 million Kinect sensors have been sold worldwide.
If you get your calculator out that means that Steve managed to sell 133,333 Kinect units per day between November 4 last year and January 3. That is 5,555 an hour or 92 a minute, or 1.5 a second.
Gaz Deaves, gaming editor for Guinness World Records said that the sales figures speak for themselves. There is no other consumer electronics device sold faster within a 60-day time span, which is an incredible achievement considering the strength of the sector.
However, it also shows what Redmond can do when it is innovative. Most of the problems Steve has had over the last couple of years is staying ahead of new ideas coming from Google and Apple. Kinect was one ball that Apple's Steve Jobs dropped. He was offered it first.