LG escalates 3D battle against Samsung, Sony -

Clearer pictures and cheap spectacles tied to different screen technology will put LG Electronics in the lead selling 3D TVs, it has claimed.

According to a report in the Korea Times, LG rolled out a demo of its film-type patterned retarder (FPR) technology which doesn’t need shutter style glasses, instead substituting them with light and inexpensive spectacles.

And the FPR tech means glass for the LG screens costs a tenth of the price Samsung and Sony have to pay. The advantage that LD is touting is that shutter style glasses can cause dizziness and headaches, while FRP avoids that and also allows people watching 3D movies to, er, move around rather than take a fixed position.

According to the report, LG believes that the Chinese TV market will be the biggest market for its technology, followed by the United States and then Europe.

You can read more about it here.