Updates to this story
John Lewis, the department store retailer, is boasting about being the first to flog 3D TVs in-store and urging the consumer to get their hands on the expensive kit - even though there's barely any content yet. As John Lewis itself admits.
The product John Lewis is touting is the Samsung UE40C7000 3D TV which comes in at a very unreasonable £1,799. The TV has been available since the 22nd of April, though John Lewis is clearly keen to flog the product as it has felt it necessary to issue another release. 3D glasses, the X2 Samsung Active Shutters bundled with a 3D copy of Monsters vs Aliens will set you back a huge £149. The glasses surely won't be dissimilar to the type that are handed out for free in cinemas with a ticket to a 3D film.
To enjoy the very limited 3D content you'll also need the Samsung 3D Blu-ray player which clocks in at £349. Then you'll need a 3D ready HDMI cable which costs £49.95. Altogether that works out at £2346.95 - so buyers had better really enjoy the Monsters v Aliens film, because after splashing that much there won't be much left in the wallet to purchase any of the other films.
John Lewis claims it's an investment, though, with Sky planning to launch its 3D TV service - no doubt also at an inflated cost - later this year. The store says not to worry about the lack of 3D films that are in the market at the moment, because the telly runs regular 2D fine as well.
If you've got loads more money than sense, and are especially keen on Monsters v Aliens, you'll be able to pick up all of the kit at the Oxford Street flagship store.