Intel has started its media war on the tablet, pointing out that the keyboardless netbook has not got the brain power to tie its own shoelaces, if it had shoes that is.
In a report with the catchy title "Ultra Excited for Ultrabook" Intel has been setting out its stall as to why tablets were never the game changer that Apple claimed and why the world really needs a keyboard.
Penned by Intel's technical marketing engineer Shirley Chen, the report said that tablets have introduced some great features that support some of these use cases with longer battery life and touch capabilities in order to provide a more "enriched experience".
But the screens are too small, local storage is minuscule and restrictive, and tablets lack performance compared to that of a traditional PC.
Laptops, however, are too big for many and place power and performance above user experience, which both hardware and software play a part in.
Intel thinks that Ultrabook systems marry thin and light with the best in performance, responsiveness, security and battery life and filling the gap between desktops or laptops and the tablet.
Intel claims that its Ultrabook is reinventing the computer again, even if Apple claims that it reinvented it first with its MacBook Air.
He said that the world will see Ultrabooks systems appearing in three phases. The first phase is already here and you might have missed it. This is when Chipzilla introduced its Ultra—Low Voltage Second Generation Intel Core processors
Phase two involves the use of Ivy Bridge processors which will appear in the first half of 2012. The final lot will use Haswell chips, which will be even more power conscious than the others, Chen said.
While there is little in the report that we did not already know, it does indicate that Intel is starting to push its Ultrabook plans and it is quiet happy to step on tablets to do it. If Intel gets its way, then Ultrabooks will be to tablets what tablets were to netbooks. However, we suspect that the Ultrabooks will be a lot more useful than tablets ever were.