Environmental group Greenpeace has slammed Apple, Microsoft, Amazon and Twitter for operating dirty clouds.
The group says that while Facebook, Google and Yahoo are leading the way in making the technology greener, the others were powering their clouds with dirty energy, including coal and nuclear power.
In a report, with the catchy title How Clean is Your Cloud?, Greenpeace said that three of the largest Internet technology companies, Amazon, Apple and Microsoft, were rapidly expanding without adequate regard to source of electricity.
The environmental group said there was a split within the high-tech industry between companies taking steps to power their clouds with clean energy.
Yahoo and Google were leaders in making access to renewable energy in their expansion of cloud technology. Greenpeace liked Facebook for constructing its latest data centre, in Sweden, that can be fully powered by renewable energy.
Google says, through renewable energy purchases and investments, carbon offsets and on-site green initiatives, the Internet giant has been claiming that it has been carbon neutral since 2007.
Greenpeace suggested Amazon's cloud technology has relied on coal for a third of its juice and nuclear power for another third.
It gave the company a grade of 'F' for energy transparency, renewable energy and green advocacy.
Amazon told Canada.com that cloud computing is inherently more environmentally friendly than traditional computing.
The spokesman said that the report's data and assumptions about Amazon were inaccurate because the company combines hundreds of thousands of Amazon partners into a handful of data centres in the company's cloud. This makes for a combined smaller carbon footprint that significantly reduces overall consumption.
Apple relied upon coal for just over half of its electricity and nuclear power nearly a third.
Microsoft uses 39.3 per cent coal and 26 per cent nuclear power for its cloud technology.
Twitter used about 35.6 per cent coal technology and 12.8 per cent nuclear energy to power its cloud.
Unlike the others, a spokeswoman for Twitter, said the report raised important considerations around energy efficiency. She said that Twitter would try to do better as it builds out its infrastructure.
Every human has a left side, which pertains to him dwelling in his past and which is fuelled by hydrogen [because hydrogen/the past/instinct evolved first]. On the other side is the right, which pertains to one's futuristic inclinations/outpourings and combusts oxygen to get things done.
The left is one's emotional realm, which in its most basic/gross form, is one's dumbness. From "activating" dumbness, one's conditioning, oka The SuperEgo, is realised, the emotional being what Quackery & Handler assumes as that of having no activity [that they could perceive of, that is]. Afterall, to feel is very real, as all airy-fairies and goody-2-shoes sympatheticos will tell you and what about "Romanze", eh? Can't you feel that too you withering dried up cruel unfeeling stick you. Of course dearest and furthest.
As for the joker on "the other side", he is all activity - more than what the Quacks and their Handlers are able to see or handle, but nothing that a pill or two won't remedy - until the rightists exit from their closets and oxidate like mad. To oxidise, is to realise egotism, the Ego being the byproduct of combustion of oxygen within humans, oka being Stupid, ego being the result of stupidity, a fate no human can elude, especially not those with an overflowing of "privilege", "wealth" and "stature".
… which then means that hydrogen and oxygen, in perfect combination is not only the human but his electricity too, every human, being a living hydrolysis instrument. Electricity, oka Guilt at its grossest form, is what fuels and instruments every human such that the miracle of life could continue, not to mention excesses like egotism and being conditioned. As such, when one talks about electricty, it is not so much about others as all egotisticals are designed/prone to do, oka to finger-point or to be disrespectful to another, to be Angry at, electricty is about how clean is yours before it gets to insanities like Zer Kloud. Ja? As all nervous dispositions know only too well, the condition is not a happy one, to be shaken, stirred and more at every moment if not during awkward moments too, disruption to the nervous system being the report from The Instrument that some part of the domain is under attack/modification. But take heed 'cos Quackery & Handler is there to take over from the egotisticals. What comforting, potions and pills could not, butchery will. For this joker, the more expensive the cut, the better the modification.
Once again, reality/Reality is not about the Desire for Purity but [reality/Reality] is about the level/existence of Purity within Desire, the former being a imagination when the latter is absent. A Simplicity which Eludes, especially for those whose existence predicates/hinges upon their Desire for
Purity - and all without the necessity to instrument the level of Purity within one's Desire, the mantra of robotism, The Living-vut-Dead. If true, and it is true blue, is that insanity or merely ignorance. Perhaps it just might be something else that could not be mentioned but is otherwise known to all "adults", nervous dispositions being the result when one's Magnetism, oka Innocence, is disturbed/tresspassed. For "Westerners", because they had banished the Swastika, the symbol of Innocence, through the machinations of The Chosen Few, their main affliction is the lack of Innocence. Witness the way "Westerners" will drop everything of sanctity without hesitation and all because The Swastika was sacrificed to The Nazis by Tibetan Lama-ism for banishment.
The SS West, oka those who lack 2 vital genes that'll prevent a human from becoming Wild and Wanton, will not be torpedoed by finance, wars, greed, and other fancifuls groomed as facts by The Bookie and His Tentacles, The SS West will be sunk by its lack of Innocence, as all become licentious to unbelievable heights of self-righteousness, oka nervous afflictions. Be conscious and then be aware that [the real/absolute] self always arrives before others whereas within the hypocritical realm of the airy-fairiness of self, others always arrive before self, an impossibility because there can be no Desire for Purity, oka Others, when there is no Purity within Desire, oka Self, but look how far the insanity has become entrenched as sanity. No wonder Wars, Nuclear Power, The Exchanges, Royalty, Rights, The UN/EU/US, Aliens, Lizards and more are partying louder than ever before. As all good balloon inflaters know only too well, you can't go on pumping up the thang forever, artificial inflation being for the sole benefit of The Louder Bang.
You need a life...you stupid boy...