Google has not had much luck with selling stuff online. Sales of its first Android phone, the Nexus One, which were made through a webstore were slow and sold better through mobile operators and other stores.
Google hopes that tablets will be a better target because they are meant to be used in the home and on domestic wi-fi rather than on the street and depending on a mobile network. The Journal said that there is no date set for the opening of the online store.
One of the main motivations for Google's bid to push into hardware again has been the fact that Motorola's mobile division, which will give it the ability to manufacture its own handsets and tablets.
The Journal said that Google has considered subsidising the cost of its tablets to compete on pricing with Amazon's $199 Kindle Fire.
* See Also: Channel is missing tablet opportunity