The Adamo, which is usually targeted as competition for Jobs' Mobs' 13 inch Macbook Air, is being flogged on the Dell website for $899.
At 0.65 inches thick, the Adamo is about as thin as a 13-inch Windows laptop gets, but above all it is a hell of a lot cheaper than the Air which starts at $1,299.
To make the deal even more attractive Dell has upped the configuration from the $999 model it had been selling for a while. For less than $900 you get a 2.13GHz Core 2 Duo SL9600 Intel processor and 4GB of memory - along with the standard 128GB solid-state drive and 64-bit Windows 7.
Dell used to flog a lower-performance 1.4GHz Core 2 Duo chip and 2GB of memory for $999. You would have to to stump up $1,099 for the better 2.13GHz configuration.
The Air has 2.4GHz Intel Core 2 Duo and the only difference is that it has more memory which certainly does not make up the price.
Having said that, we do not expect to see a price war between Dell and Apple. People buy Apple gear for the logo and what it looks like, rather than what is under the bonnet. However the Adamo is looking like a sensible choice for those who want a top of the range ultra-thin.