Dell's chief commercial officer Steve Felice, who has been talking to his best friend Jiminy Cricket, insists that Apple is vulnerable when it comes to tablets and Dell is the outfit to give Jobs' Mob a good seeing to.
Felice said the tablet market was still wide open and while Dell ditched its previous attempt at cracking the global tablet market, the Streak, last year, it is planning to be back with Microsoft's new Windows 8 operating platform.
Dell has a new roadmap for tablets that it will not make public until the second half of the year.
Dell has a good relationship with thousands of business customers which would give it an advantage over Apple in getting its kit into the business community. Apple's gadgets are a nightmare for IT departments because they run on different and often insecure systems.
The iPad could also be defeated by providing better processing power and improving typing. People are having to make too many compromises to use one.