Amazon, according to Digitimes' sources in the supply chain, is telling its manufacturers to get their skates on.
It wants shipments to hit five million units as early as the end of December, or the beginning of January. Clearly Amazon is expecting the Fire to be a big hit.
Touch panel supplier Wintek has also pushed its forecast up and is estimated to be shipping up to 3.5 million of its panels to Amazon before the end of the year.
Others have been building up their component inventory at a careful pace.
Quanta, according to Digitimes has been taking the steady-steady approach in keeping shipments regular, just in case Amazon changes its mind about the orders.