Qualcomm's soon-to-be Chief Executive Officer Steve Mollenkopf has been repeating common industry wisdom that the world wants chips in the data centre.
Mobile chip makers have been a little worried of late at the news that 2014 is expected to be a bad year for smartphones and so have been talking about other places to put their chips.
One of the most common things is to place mobile chips in data centres and take advantage of the fact that every business and its dog wants to set up huge data farms for cloud storage.
Speaking at the Consumer Electronics Show in Las Vegas, Mollenkopf had a bit of a problem in that Qualcomm had no specific microserver products to announce, so instead he talked up the outfit's future direction.
"I think there's going to be a tremendous amount of growth in computing and resources dedicated to supporting the cloud," Mollenkopf said.
Some of Mollenkopf's problem is that he is not really replacing the CEO Paul Jacobs until March so what he is saying might be on his mind now, but there is no guarantee he will have anything for us this year.
So far Qualcomm's chips have been all targeted at the traditional consumer market.