Today's AMD Radeon 7950 release saw the embargo lifted on a funny little saga which you can read about here. But another hell-on-earth yarn from the rumour mill is even more interesting. TechEye has heard Nvidia has been asking hacks why the reviews have been so good.
Nvidia absolutely denies the rumour which suggests representatives have been asking journalists to file a short report on what is exactly so great about the 7950. Whether or not Nvidia is canvassing reviewers, there may be reasons the Green Goblin would like hacks to do its homework for it.
More industry whispers suggest the reason Nvidia's upcoming hope, the GK104, is late to the table is all the redesigns it has had to go through. Parts on the 32nm had to be redesigned for 28nm, but along the way there were challenges with packaging and interconnects. Some industry watchers suggest that Nvidia gave up a lot of space on its chip, trying to buff up Kepler by bringing Ageia to the hardware.
But the murmurs suggest Nvidia has been dedicating a lot of resources to get physics and fluid dynamics operating properly, which has so far, allegedly, taken half of its gaming engineers and six months to get right.
One industry watcher said to TechEye the company is in "holy s**t" mode - having been confident that the GK104 would fight off and trounce the competition, but the timing is out of whack. When Nvidia does get its high-end Kepler chip out in the second half of the year, the competition is going to be ready with something else.
There are no doubts that full fluid dynamics is going to wow the crowds - on demos specifically catering to fluid dynamics. Writing code for games to get the performance right, though, is trickier. While Nvidia's team is working overtime, its rivals just may be able to clean up.
"Their SDK is great," someone familiar with the matter said to TechEye. "But it was foolish of them to try putting Ageia hardware onto a GPU. The amount of engineering work you have to do to make that useful in games - you get one game every six months that gives you the benefits of that."
Do you have a substantiated source for your "second half of this year" claim?
If GK104 comes out later than June of this year, I will send the author of this article 100 lollipops.
well done tech-eye for standing up and telling the bitter truth nvidia is so desperately trying to hide via shills, 12 year old brain washed kids, propaganda and dirty tactics.
The commenter above has it right. Everyone's brainwashed thinking NV is best no matter what; we know NOTHING about these cards. We have to wait for release, since there's no paper launch, and that seems to be a while away.
The only thing I know is that the market works, it will sort the products as they deserve, so for a certain amount of money, you will get the same performance from AMD and Nvidia. Anyway, customers decide which card to buy from the looks of the armed cybergirl on the retail box.*sigh*
Which brings up another point, and that is, AMD always seems to come out with new technology long before Nvidia ever does.
And Skillx, are you trolling or just stupid? nVidia has never been the founder of anything, especially not of the GPU.
All those nvidia-fanboys think that they got something great in their pc. But in reality, nvidia has to hide behind gtx, gt, gs and all those other stuff. AMD doesn't need that, the higher the number, the better the card.
And, in addition, look at the pricetags. AMD is way cheaper and still way faster.
However, keep buying your cards from nvidia.
I know you don't care about how they are trying to stop AMD with questionable methods.
AMD doesn't need that, they know they are better.
Believe me, I didn't only have AMD cards in my PC...