It has shaken the hand of AMD and said "well done old chap, the best man won".
Actually, it has thrown its toys out of the pram and claimed that Sony's choice was not because AMD had the better technology.
Nvidia insists that Sony would rather have bad technology at a cheaper cost than install its chips in the new console.
Tony Tamasi, Nvidia's Senior VP of content and technology told GameSpot that there must have been some "negotiation" on price that went on between Sony and AMD. After all Nvidia does not negotiate with anyone.
Nvidia came to the conclusion that it didn't want to do the business at the price Sony was willing to pay.
He insisted that he was not too upset about losing the contract. If Nvidia had to work on a new console, other portions of the business would suffer.
Of course, by not working on one, Nvidia's bottom line would suffer, but according to Tamasi that is not a problem.
He said that Nvidia only had so many engineers and so much capability, and if you're going to go off and do chips for Sony or Microsoft, then that's probably a chip that you're not doing for some other portion of your business.
We thought selling chips was Nvidia's business. We guess it will all come out in the wash.
He said it is important for people to realise that AMD did not win the contract with better technology. It was all decided on price and "clearly not a technology thing".
It seems that AMD might have managed to convince Microsoft that its price was better too. Word on the street is that Vole wants the AMD graphics in the next-gen Xbox too. This will mean Nvidia is totally out of the console picture, but we are sure that is nothing to do with technology.