Intel Chief Executive Officer Brian Krzanich is following Elvis Presley, Tom Jones, Bette Midler, Cher, Terry Fator, Lance Burton, Wayne Newton, Tony Curtis, Leann Rimes, George Jones, Liberace, Frank Sinatra and the infamous Céline Marie Claudette Dion who hope that a turn on a Los Vegas stage might save their bottom lines.
Krzanich will take the stage at the International Consumer Electronics Show claiming that the chipmaker will do what it takes to remain relevant.
It is expected that he will show everyone some of the mobile and wearable technology from Intel's New Devices division. The tame Apple Press claims that Krzanich has appointed former Apple executive Mike Bell the head of the division in the hope that the luck of Steve Jobs will be upon him.
Krzanich will also emphasise how Intel has sped up the pace at which it brings new products to market and say how keen he is to ensure that the company does not miss new opportunities such as wearable devices and other personal technology.
Chipzilla is dependent on servers and PCs and has more than 80 percent of the market for PC processors and more than 95 percent share in server chips.
In November, the company forecast that sales will be about the same as the $52.6 billion it will report for 2013, below the $53.7 billion analysts were projecting, according to the average of estimates compiled by Bloomberg.
Krzanich is expected to say that Intel will focus on providing what the market wants in chips rather than following the company's traditional method of designing and producing products aimed at determining the direction of technology.
It will have to pull finger in its R&D if it wants to participate in the latest buzzword "the Internet of things" which is things like intelligent fridges and wearable computing such as smart watches, glasses.
Cynics, like us, do not see Intel being able to do much that is interesting in 2014, unless Krzanich pulls a rabbit out of hat at Vegas.