While the world+dog is talking up Intel's new Ivy Bridge launch today, there are a couple of things missing from the launch.
To say that the 22-nanometer Ivy Bridge processor is important to Chipzilla's cunning plan to take over the world is an understatement. Its Ultrabook, tablets and even smartphone plans are dependant on it.
However while the initial launch of quad-core processors in the Core i5 and Core i7 families for desktop and full-sized laptops will start immediately, dual-core chips and low-power chips are not on the list.
It is these chips which are targeted for ultrabook-style computers, which means that Intel is waiting for Windows 8 to push these.
Intel's PC business chief Kirk Skaugen tried to cover this gaping hole in the Intel line up by pointing and saying "oh look there is a badger."
In his interview with the BBC he pointed out that the new chips also feature "3D" Tri-Gate transistors that add vertical silicon fins to reduce energy leakage.
Of course the BBC was not aware that this technology was announced last year and is not new. But it did stop them asking "where are the new range of ultrabooks then matey?"
It is also missed the fact that Intel's new processors have been delayed because of the new 22-nanometer manufacturing process.
What it looks like is that Chipzilla has released the PC versions of the chip to see if they go bang, before releasing the mobile versions.
The last thing that Intel wants as it tries to get into the mobile market is to do so with chips that have a poor reputation. In addition, it needs Windows 8 for its ultrabooks anyway.