Intel is losing ground in the mobile SoC market because it so far has yet to come up with a product which features 4G LTE.
David McCloskey, the company's Asia Pacific and Japan director of product marketing and business operations, told VR Zone that the loss of this sort of business confused lots of people and caused a loss of confidence in the Intel Architecture in the mobile space.
He said that Intel has been doing rather well debunking myths about Intel products in the mobile space such as its battery life, thermals, performance. Intel had been able to demonstrate a value proposition of IA performance across a variety of OSes in a lot of different form factors.
So far Intel's way around a huge hole in it is product portfolio has been to run an aggressive contra revenue programme, and hopes that business stay after they got a sufficient fill of deeply discounted free chips. But he thinks that Intel's mobile chips can compete on technical merit alone.
But still nothing on LTE and ARM based vendors have a much better developed [egosystem] with much better flexibility in their platform components.
McCloskey said that once Intel's Project SoFIA comes online, first with 3G and in 2015 with 4G LTE, Intel should have an easier time convincing smartphone and tablet vendors to get on board.
When SoFIA does launch Intel will still be late to the game with a fully fledged processor and modem solution, but it will be on a more competitive footing with major ARM vendors, he said.