Intel man slaps down Nvidia CEO -

Updates to this story

After Nvidia's CEO criticised its "Moorestown" Z6 series of Atom processors, Intel has waded into the graphics chip maker.

Nvidia's CEO, Jen-Hsun Huang, was asked about the prospects for Intel's new in a recent interview with Laptopmag.com.

He said that “you could give an elephant a diet but it's still an elephant" implying that Intel Atom processors are too big and too power hungry to be viable in smartphones.

However, according to Cnet, Intel's Anand Chandrasekher, a senior vice president, was not going to take those comments lying down.  He told a Barclays Capital conference that the “famous Jen-Hsun” needed to get his facts straight and “his math checked.”

"Intel can hit the power consumption of a smartphone. It's not a matter of a physical limit. It is not a matter of a lack of design ingenuity. It is simply a matter of focus and psychology. Up until now, we didn't target the power levels of the smartphone using x86," he said.

Intel had achieved a "50X" reduction in power with Moorestown, he said. Chandrasekher admitted that the Moorestown chip was just a starting point for Intel.

He mentioned the chip that follows Moorestown called "Medfield" which he thinks is more viable because it is based on 32 nanometer technology.

"Thirty two nanometer is the one that we think will have more designs than our current 45 nanometer offering. Medfield will be better integrated than Moorestown," he told Cnet.

Intel is currently lookint at "baseband" chips which deliver the 3G capability in smartphones. Intel does not make baseband chips and can't integrate this feature into its processors or chipsets. Intel has also licensed 3G technology from Nokia but has not decided how it will implement that yet, he said.