AMD to sample Bulldozer in Q4 -

John Fruehe, director of servers at AMD, said that his company is well placed to compete with Intel in the server and workstation market and is readying a number of initiatives that wll give the big chip company a run for its money.

Fruehe, talking to TechEye during Intel's Developer Forum in San Francisco earlier this week, said that AMD would start to sample Bulldozer cores in the fourth quarter of this year, and would continue to use the same sockets and the same power envelopes to make it easier for companies to migrate to the newer platforms.

Although Fruehe was reluctant to discuss customer wins, he said the fact that IBM, HP and Dell used AMD microprocessors meant there was clear competition in the server marketplace.

In fact, that was very much the theme of all the AMD execs that rolled a handful of British hacks into the  Presidential Suite of the egregious St Regis hotel. St Regis is a Jesuit saint and the AMD guys believe, with Jesuitical persistance, that AMD's Fusion processors are going to roll back the atheistical advance of the Great Satan of processors.

The word on the Jesuitical AMD street is that Fusion will knock the lights out of Intel's Sandy Bridge and that is endorsed by quite a few of its partners. AMD partners are often if not always Intel partners of course.

Intel's Mooly Eden told TechEye the same day that its Sandy Bridge processors will be branded as the i3, the i5 and the i7 - Eden describes these as good, better and best, although the world knows they really represent cheap, more expensive and very expensive. Expect to be just as confused when Sandy Bridge machines come out as you are now.

Likewise, AMD will roll its Fusion processors into its overall "Vision" brand. Both chip companies seem to agree that us poor little consumers will be confused if we know what the actual specs are for processors.

Intel's Eden thinks that if you're buying an i9 then you are clued up enough to know what it is you are buying, so they are obviously consumers that are thick as planks and clever consumers.

Clever consumers have money while thick consumers don't. This ain't necessarily so, of course.